The Strand

The Strand is a boutique oceanfront hotel at 12th Avenue North, offering a more intimate and design-forward alternative to the sprawling mega-resorts that dominate the Myrtle Beach skyline. Located in the heart of downtown just steps from the boardwalk and a minute from the SkyWheel, The Strand appeals to couples, solo travelers, and style-conscious vacationers who want a genuinely polished hotel experience with an unbeatable central location. Rooms feature private balconies, modern furnishings, and ocean views, while a rooftop pool and fitness center add elevated amenity touches not found at traditional budget properties. Free Wi-Fi throughout the property, and the concentration of restaurants, bars, and entertainment within walking distance makes owning a car almost optional during your stay.